I-70 corridor

chamber of commerce

News

  • 04/26/2022 2:53 PM | Anonymous member (Administrator)

    WHAT IS A CHAMBER RIBBON CUTTING?

    A ribbon cutting is the ceremonial opening of a brand-new, newly renovated, or relocated business. It can inaugurate a business’s first day of business or it can take place weeks after the business’s soft opening. Your I-70 Corridor Chamber of Commerce is happy to assist with this event.  The Chamber also considers ribbon cutting requests for renovation/expansion and anniversary celebrations. We provide these services absolutely free to Chamber members.

    Yes, you actually cut a ribbon. The most common location is the main entrance of the building, but it can also be stretched across another important location within the business, especially during inclement weather.

    WHAT ARE THE BENEFITS OF HOLDING A CHAMBER RIBBON CUTTING?

    Because the ribbon cutting marks a very significant moment in the business’s history, this is also a great photo opportunity. Each business chooses the group of people they want assembled for their photos. Furthermore, the ribbon cutting ceremony gives the business owner or manager a chance to say a few words to those gathered. We do all we can to take pictures for you. 

    Business owners have used this time to publicly thank their financial backers, their employees, their friends and family, and/or their business partners. They also take the opportunity to talk about what their business does. You must be a new or current Chamber member in good standing for the I-70 Corridor Chamber to endorse and help coordinate your ribbon cutting.

    WHAT DOES THE CHAMBER DO FOR MY RIBBON CUTTING?

    The I-70 Corridor Chamber of Commerce will gladly invite our Chamber Board of Directors and local government officials to attend,  and promote your event through our online calendar, website and Facebook page.  We will arrive at your location with ribbon and official ribbon-cutting scissors, welcome attendees and introduce you at your ribbon cutting, and take photos and share them with you and to local media representatives following the event.

    THINGS TO CONSIDER


    WHO will cut the ribbon? The owners or top executives most frequently do the honors, but each business is different and can pick whomever they like.

    WHEN will you hold your event? We find that Tuesday – Thursday, mid-day over the lunch hour, late afternoon or early evenings draw the largest crowds. Check with us for scheduling if it's a weekend or holiday. Those days are harder to schedule and to get people to attend.

    WHAT you wish to share when you speak just after the ribbon is cut. You can thank those who helped along the process, how you came about owning or updating or moving, and share any specials or upcoming events. Your speech should be limited your speech to no more than 3 minutes.

    HOW you can maximize this program. Consider sending a special invitation to your clients, offering a drawing or raffle to collect business cards to build your database.

    The typical ribbon cutting event will last only 15-30 minutes. Refreshments, drinks, door prizes, and decorations are optional and up to you. Keep in mind, however, that ribbon cuttings are typically short and sweet.

    If you or someone you know would like to schedule a ribbon cutting with the I-70 Corridor Chamber of Commerce please reach out to us at officei70ccoc@gmail.com or call  720-731-1954

    • Chamber Ribbon Cuttings must be scheduled at least one month in advance.
    • Requests will be taken on a first-come basis and we request this completed form.
    • The Chamber can only host one ribbon cutting per week.



  • 02/22/2022 2:30 PM | Anonymous member (Administrator)

    Having worked in the marketing industry, I am often asked about coupons…do they really work? Or do they just cost money? What offers should be used? Are they worthwhile?  There are many opinions for and against coupons. Do people really use them? Is it worth the cost of the discount to the business owner? After doing my own research, I say YES, and here is why:

    Psychology

    Of course, there is a certain amount of marketing psychology associated with coupon use.  A recent article in Psychology Today[1] studied shoppers’ behaviors and their coupon use. One conclusion is that coupons certainly have a psychological effect on shoppers. Surprisingly, they found that it’s not necessarily about saving money for some people.   They concluded that the thrill of using a coupon and getting a better deal than other consumers was most important, and shoppers lose sight of the actual cost. The result: Regular coupon users often spend more for an item than those who don’t use coupons. This means that in the long run, the retailer is not necessarily losing money.

    Psychology today also found that shoppers often spent significantly more money on each shopping trip. Since many shoppers have flexible budgets to begin with (or no budget at all) and make many purchases impulsively without prior planning, they tend to overspend. these shoppers are particularly likely to over-spend when they come across in-store coupons.

    Current Coupon Landscape

    A new study completed just last year, the 2K18 Valassis Coupon Intelligence Report[2] has some eye-opening statistics on printed coupons that just may surprise you!

    Shoppers in today’s world have a variety of ways to make purchases and often switch between online and brick and mortar methods. With customers switching back and forth, it’s often difficult to get them to engage. This presents a new challenge to businesses and retailers that requires innovation to keep up with these shopper nuances, keeping consumers engaged and retention high.

     There are different kinds of coupon offers, digital ones displayed on your phone that you use at checkout, those you print out at home, and those that you receive in the mail or with your newspaper, printed coupons.

    According to the 2018 Valassis report, coupon usage has been consistently growing over the last three years.

    • 84% Choose Stores By Discounts  According to the findings, more than two-thirds of shoppers will buy a product only if they have a coupon for it. This makes that product an added item.
    • 86% of the shoppers surveyed said coupons have influenced them to try a new product
    • 84% shoppers say coupons influence their store choices
    • 77% decide which store to shop based on where they can use paper coupons

    PAPER COUPON USE

    A big takeaway from this report is that paper coupon use has grown the most! The best news is that paper coupon use is up 5% from 2017, which shows that coupons from direct mail and newspapers are a powerful marketing tool, and critical to consumers throughout their shopping experience. It should be noted as well that the use of mailed, printed coupons has increased the MOST year over year![3]

    As a business owner, if you are trying to get foot traffic or more customers in the door, coupons and discounts are a reality. Discount offers in the form of coupons are a great way to attract new customers, promote a new product, offer a sample, or frequent buyer card. As part of a marketing campaign, they can be used to track responses and even different versions of ads by using unique codes.

    No matter what shoppers are looking for, they are getting more savvy at looking for every modern advantage – to save time and money. It can be a direct mail postcard in the mail box, a savings app, an email, or a link to a digital circular. As a result, they’re always on the lookout for savings. For these shoppers, it’s more than a mundane chore, it is a quest. As marketers, anticipating their behavior has never been more important to tailor campaigns that get noticed and get responses.

    The takeaway is to do research before you try your campaign, and be sure that the offer, the timing and the audience is right!

    [1] Psychology Today- www.psychologytoday.com/us/blog/the-science-behind-behavior/201508/why-using-coupons-is-bad-your-wallet

    [2] http://www.valassis.com/landing-pages/coupon-intelligence-report-download

    [3] Valassis 2k18 Coupon Intelligence Report. http://www.valassis.com/landing-pages/coupon-intelligence-report-download

ABOUT ASSOCIATION

The I-70 Corridor Chamber of Commerce has assisted growth and successful economic development of Eastern Colorado in Watkins, Bennett, Strasburg, Byers, Deer Trail and Agate since 1993.

CONTACTS

officei70ccoc@gmail.com 

720.731.1954     

Address: PO Box 386, Strasburg, CO 80136

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